We browse the web everyday and at every new website we land on, privacy and cookies policies can’t wait to be accepted. Surprisingly, only a minority of websites offers the option to decline all cookies (except the necessary ones to display the webpage). Most of the time, the user experience is spoiled because of this legal gate. Of course most of marketers are under pressure to provide numbers, but what if the user doesn’t want to be tracked. Out of numerous consequences for the business, there is a solution.
The consequences of refusing cookies
We all have been there. If your tracking solution is compliant…
With the explosion of video games and specifically Twitch at the expense of Mixer who was forced to shut down, more viewers are watching gamers broadcasting their game every day, called streamers. Some called them content creator. Does broadcasting a video game on a platform is enough to be a content creator? Let me explain why it needs more work.
Now that your website structure, copywriting and all are in place, you are getting a few referral visits through links on third-party website (backlinks). You are happy but since you’ve been looking at you feed reader (one of the tool you are using everyday to create content), you have in mind other websites on which you would like to a link. However, reaching out to them organically (without any push) seems far beyond your hopes.
Hopefully, you can use the following example to get a backlink on their website.
Step 1: Know the publication and/or website
I know it may be obvious for most of you. But…
Ah content ! Everyone is dreaming about it but nobody knows aside from all the content creators what it takes to make it happen. Today, I wanted to “redefine” what a blogger is. The ancestor of the influencer was mostly tagged as someone writing his personal thoughts online, being read and paid by different types of advertising. Because YouTube and social medias took over, a blogger is way more than a simple writer for the web. When you will what he can do, the only thing you’ll have in mind is to hire one.
A significative set of skills
For those who built from scratch…
When you are thinking about a golf trip, your mind is already gone to Portugal or other exotic destinations such as Dominican Republic or South Africa. However, Europe and more specifically Germany are still able to provide a unique experience and it’s just next door. Let me bring you on a 72-hour trip in the south of Stuttgart, right at the Danube source, for an enchanting stay-and-play at Der Öschberghof.
Sunday: A brand new cosy atmosphere is surrounding you
3pm. The hotel and the room
After an hour drive from the Stuttgart airport, gently provided by one of the hotel’s chauffeur, I finally arrived. The resort seems to have emerged from the ground only yesterday…
The trend of having a contact tracing app to monitor and limit the spread of Covid-19 has never been so high. Countries and now Tech Giants such as Google and Apple want to have one. But what’s behind the sudden will of having one? What’s in there for them? Imagine if everyone has this app installed on his phone, what will be the improper usages we could encounter?
Centralised or Decentralised, everyone wants an app.
Those contact-tracing app are designed to warn everyone exposed to the virus. Once the app is activated and your phone has Bluetooth activated, every time you may be exposed to the virus…
Since the Star Wars event, I dropped off the game. It was so disappointing to see that millions of players couldn’t join because of a server load problem. I was so upset that I couldn’t find the desire to play again.
However I went back to play the game when Star Wars Battlefront had the same issue !
Catching up on the game, I came across the Fashion Shows.
The principle is the following. A streamer on YouTube set up a personalized game and ask you to join (the paid YouTube feature) in exchange of a code that will grant…
I’ve been blogging for nearly 10 years now. Learning on the go, my hobbies drove my blogging activities. Starting writing on Poker, I shifted to games (too much competition) to finally end up with golf.
Finding an idea to write on, sometimes can be tricky. So, I rely on companies and other organisations to provide me information. It’s a good deal. On one side they provide content, on the other hand, I have content ideas to write on. And for those who may ask, I am not counting only on companies to provide information. …
You may have seen this geo-targeted ad on Facebook. And yes it’s Facebook again. (sorry I couldn’t retrieve and can’t show it to you). On this ad, everything seems legit but what makes me click is the title. It’s geo-targeted. Something like “Facebook Libra is available for sale in the Netherlands” (FYI, I am based in the Netherlands). Intrigued by this title and because of the project status, the senate hearings, and what this cryptocurrency will imply, I clicked.
As a experienced digital marketing manager, something should have tickled me already is the ad. Nevertheless, I clicked.
The fake landing…
Since I joined GDPR365, a startup providing a cloud-based GDPR software to demonstrate compliance, it was obvious that creating more content was needed to answer the user search intent. All our prospects may not know that such a solution exists, so I decided to create content to tackle down what prospect are looking for. So how do you get new ideas? And how do you give it birth?
How to get new ideas?
Every day you need to get new ideas. What you going to write about? Sometimes inspiration is not coming so here are the 2 tools helping me to create content.
Feedly to gather everything in one place
Instead of…
